Posted January 16. 2018
The use of skin bleaching products to eliminate blemishes and achieve a lighter skin tone is increasingly popular in many parts of the world. Complex sociocultural and commercial forces prompt consumers (predominantly but not exclusively women) to believe that altering their skin tone with these products is not only desirable but fashionable. According to market researchers, the global market for skin-lightening products will reach US$23 billion by 2020, which would represent almost 17% of that year’s total projected cosmetics sales. Read more.