Posted June 7, 2018
The story of the Dorito starts with the late Archibald Clark West, a marketing executive who, in the 1950s, worked on the Jell-O Pudding account. In 1960, the Frito company offered him the position of vice president of sales and marketing. (Shortly thereafter, Frito merged with the Lay’s chip company to become Frito-Lay.) A chance stop at a Mexican food shack on the way back home from a visit with Lawrence Frank, the inventor of Lawry’s seasoned salt, exposed West to the tortilla chip. Read more.