Posted September 4, 2020
Soft power is a term that refers to stealth influencing using celebrities and other social media influencers. Corbett presents the case of Tom Hanks and his wife Rita Wilson, who both reportedly tested positive for COVID-19 early on in the pandemic. They dutifully “modeled” the desired behavior to get tested, self-quarantine and submit to continued observation for as long as necessary to ensure they didn’t spread it to anyone else. That’s one example of soft power. Read more.