3 Trends Shaking Up the Sports Nutrition and Fitness Markets

Posted July 19, 2012
Come Olympic time, the topic of sports performance takes on whole new meaning as athletes duke it out on the world stage in hopes of taking home the gold. Following the advice of the U.S. Anti-Doping Agency, many Olympic competitors steer clear of dietary supplements and sports nutrition products before the games—but that’s not the case for millions of other elite and average athletes, who together bought $3.6 billion worth of sports nutrition supplements in 2011.  Read more.